Local Content Partners | The Sports Fan®

01 · The partners

Local Content Partners, formerly known as Local Sports Partners (LSPs), come from a wide range of backgrounds, experiences, and media platforms.

Some are established professionals, while others are building an audience and seeking new opportunities. What they share is a passion for covering sports and serving their local sports community.

A Local Content Partner may be:

An independent writer
Beat writer
Newspaper or magazine journalist
Local sports broadcaster
Podcaster
YouTube creator
Photographer
Videographer
Blogger
Social media creator
School
Sports team or organization
Or another source of local sports content

Some already operate successful independent sports websites or media channels and view The Sports Fan® as an opportunity to expand their audience and generate additional revenue.

Others work for established media organizations but seek greater independence, ownership, and the chance to build something of their own.

The Sports Fan® is designed to attract experienced professionals and emerging content creators committed to producing high-quality local sports content.

02 · The opportunity

Sports Fan Plus™

Beyond the opportunity to build a new audience or expand an existing one, Local Content Partners can create meaningful, long-term revenue opportunities.

Through Sports Fan Plus™, Local Content Partners share in the value generated by the audiences they cultivate, creating recurring revenue and an economic incentive to remain active and continue growing their presence within The Sports Fan®.

03 · The national network

Local Content Partners are the fuel behind The Sports Fan® — a network of sports content creators who share a passion for sports.

The broader network offers Local Content Partners opportunities to collaborate across markets and expand their content’s reach.

Regardless of market size, each Local Content Partner gains a national presence and access to a national sports platform, supported by scores, schedules, statistics, standings, rosters, and other sports information, while maintaining its own local identity, voice, and audience.

Multiple Local Content Partners can serve the same market, bringing different voices, perspectives, and content formats to sports fans.

04 · For MGM Resorts

MGM Resorts

The Local Content Partner structure gives MGM Resorts a low-capital path to national scale, establishing local sports coverage across markets without the capital investment required to build and maintain individual local content operations.

05 · The community

Local Content Partners play a vital role in the enduring strength of sports fan communities.

These communities are built on generations of passion, loyalty, triumph, heartbreak, and shared experiences.