01 · Traditional sports media
Traditional sports media companies monetize their audiences through advertising, subscriptions, sponsorships, affiliate relationships, media rights, merchandise, and related activities. That revenue supports their operations and produces their profit or loss.
02 · Direct revenue
Function oneThe Sports Fan® generates direct revenue in similar ways — through memberships, advertising, sponsorships, affiliate relationships, media, merchandise, and other products and services. But its primary purpose is different: it exists to serve as the casino resort operator’s sports-fan engagement layer. The direct revenue it produces enables The Sports Fan® to self-fund its operations, support the Local Content Partners, and scale.
- Memberships
- Advertising
- Sponsorships
- Affiliate relationships
- Media
- Merchandise
- Other products and services
- Self-fund its operations
- Support the Local Content Partners
- Scale
03 · The bigger opportunity
Function twoSelf-funding provides an important economic foundation, but MGM Resorts’ bigger economic opportunity lies beyond The Sports Fan® itself.
The platform gives sports fans digital pathways into MGM Resorts’ core businesses — hotel reservations, the sportsbook, entertainment venues, restaurants, retail, and more. Each pathway is another channel for sports-fan spending to flow into the broader enterprise. Additionally, events like The Fan Jam™ and the Sports Fan Hall of Fame® Banquet provide physical pathways into MGM Resorts’ on-site businesses.
- Hotel reservations
- The sportsbook
- Entertainment venues
- Restaurants
- Retail
- And more
- The Fan Jam™
- Sports Fan Hall of Fame® Banquet